When you receive a Amazon product listing that is full of spelling mistakes and grammatical errors, do you pay attention to the product that is being sold? Most Amazon sellers do not take these product listing copy very seriously when they are full of mistakes that any grade school kid would find.
Many people believe that the quality of your product listing is a direct indication of the quality of your product.
Communications with customers
E-mail has made it quick and easy to send off a message to anyone at any time that you want. Unfortunately, this speed and ease of access has caused some copywriters to not take the words that they write in their e-mails very seriously. As a Amazon listing optimization specialist you should always make sure that the quality of your communications with customers and potential clients is always the very best.
If you are not very good with grammar or writing in general, there are some things as a copywriter, that you can do to improve the quality of your written communication. It is very important that you double and triple check your written communications before you send them out. Think of your written work as a reflection of the kind of work that you will deliver to your customers and clients.
Do you want to appear sloppy? No, you don’t!
Here are some of the most common mistakes that copywriters make in their SEO optimized Amazon listing. You will notice that these common mistakes all have something in common.
They are a misuse of words that sound alike, but are spelled differently.
The first one that you see very often is a confusion of ‘it’s’ and ‘its’. It’s is a contraction that stands for it is. Its is the possessive form of it. This means that the sentence should convey that something belongs to ‘it’.
Another common mistake is the confusion over ‘affect’ and ‘effect’. These two words should be used in different instances. Affect is used when there is an action, it is always a verb and it means to influence. Effect is used as either a verb or a noun. When it is used as a verb, it means to bring about or execute, and as a noun it means result.
Who’s and whose are often confused as well. Who’s is a contraction for the phrase who is and whose is the possessive form of who.
Another common confusion is ‘you’re’ and ‘your’. You’re is a contraction for the phrase you are and your is the possessive form of you.
There, their and they’re are often misused. There refers to a place and should only be used when you are writing about a location. ‘Their’ is used as the possessive form of they. They’re is a contraction for the phrase they are.
It’s okay if you can’t remember all of these tips and meanings right away. What is important is that you look it up if you are not sure.